BOTTLED LAUGHS – Coca Cola X RED NOSE DAY (SPEC)

CHALLENGE

Coca-Cola's new attached bottle caps were designed to do good, an EU-driven packaging innovation built for plastic recycling. But the public didn't see sustainability. They saw an irritation. Headlines and complaints piled up: caps hitting noses, fights with bottles, eco credentials falling on deaf ears. The challenge was clear. Turn a perceived negative into a positive no one could argue with, without losing the cap, the message, or the magic.

SOLUTION

To flip the narrative, we created the campaign idea 'Bottled Laughs', uniting two iconically red brands by partnering Coca-Cola with Comic Relief for Red Nose Day. The very cap that kept hitting people's noses became the hero, reimagined as an iconic Red Nose on a series of collectible bottles, with a donation made for every one sold.

We brought the idea to life across multiple touchpoints. Every nose clinging bottle top turned the drinker into an instant supporter. Augmented reality hid a joke from a famous British comedian inside every bottle, scan the lid and it came to life to tell you a rib tickler. And a gamified collection mechanic rewarded fans who caught them all with tickets to a one-night-only Bottled Laughs comedy fundraiser.

A real-world annoyance, transformed into an immediately iconic show of support for a cause that matters.

RESULTS

The spec campaign won in the category 'Best Work Which Would Win at Cannes (If They Hadn't Tightened Their T&Cs)' at the 2025 Chip Shop Awards, proof that a bold idea built on a real human truth can turn even the most universal gripe into something worth celebrating. If only Coca Cola would buy it.