WE FIND OUR EDGE AT THE EDGE OF WHAT’S POSSIBLE – MISHCON DE REYA
CHALLENGE
Mishcon de Reya faced an identity crisis, trapped by their reputation as a fearless disputes firm. To grow, they needed to be seen as more than just experts in disputes, but as trusted advisors with a radically personal approach, not just hired guns.
SOLUTION
To combat this, we developed the platform 'We find our edge at the edge of what's possible'. A provocative, aspirational campaign brought to life through stark black and white visual metaphors and bold flashes of Mishcon's signature orange. Thought-provoking headlines paired with gallery-worthy artwork rewarded people's intelligence, creating iconic pieces that felt equally at home in a gallery as in any media placement.
Launching across digital, social, and traditional channels, the campaign heralded a return to OOH for the brand. It cut through the sea of sameness in traditional category conventions, successfully repositioning the firm beyond disputes while showcasing their pioneering approach and attracting praise from both the public and industry professionals alike.
RESULTS
The campaign delivered exceptional results, generating 25 million real-life impressions and a 52% lift in Google searches, proof that physical presence drove direct digital intent.
Our Financial Times partnership added a 7% uplift in brand awareness (reaching 78% total) and 28% in consideration, a standout achievement in a category where consideration is notoriously hard to move. Beyond paid metrics, it sparked strong organic LinkedIn engagement, earned PR coverage, and recognition from thought leaders including an LSE Law Professor, demonstrating Mishcon de Reya's brand platform in action and what's possible when strategy, creativity, and execution align.
